How much does it cost to redesign a website? A 2026 price breakdown.
- Typical US ranges
- Updated for 2026
- No sign-up
Redesign cost at a glance
These are typical US ranges for a studio redesign, not a quote. Where your project lands inside a band - or above it - depends on the drivers covered below. The single biggest factor is which scope you actually need: a site with good bones that just looks dated is a refresh, while a site whose structure itself is the problem needs a full redesign.
| Redesign scope | Typical range |
|---|---|
| Visual refreshSame structure, new look | $2,000 - $8,000 |
| Full redesignNew design + rebuild | $8,000 - $30,000 |
| Replatform / rebuildNew CMS/stack + redesign | $15,000 - $50,000+ |
| Per template redesignedOn larger sites | $800 - $2,500 |
| SEO migration (redirects)Preserve rankings | $1,000 - $5,000 |
Source: 2026 US studio ranges - refresh vs full redesign vs replatform
What makes a redesign cost more or less
The single biggest driver is scope - refresh, full redesign, or replatform. After that, the number of unique page templates and how custom the new design is set the baseline. The work that often gets underestimated is content migration and SEO preservation: moving existing content cleanly and mapping every old URL to a new one with redirects is real work, and it is what protects the traffic you already have.
- Scope (refresh vs full redesign vs replatform)
- Number of page templates and pages
- Custom design depth vs a template
- Content migration from the old site
- New functionality added during the redesign
- SEO preservation and redirect mapping
- Brand and identity work
Want a number for your redesign?
Which scope is right for you
A visual refresh is the right call when the structure and the underlying build are fine and the site just looks dated. You keep the existing pages and code and update the look - colors, typography, imagery, and styling. It is the fastest and cheapest path, and it carries the least SEO risk because the URLs do not change.
A full redesign is what you want when the structure itself is the problem - confusing navigation, the wrong pages, a layout that does not convert. Here the design is rethought from scratch and the site is rebuilt on top of it, usually with new templates and often new functionality. It costs about the same as a comparable new build.
A replatform adds a move to a new CMS or stack on top of the redesign - leaving WordPress for a modern framework, or consolidating onto a new platform. It is the most involved option because you carry content migration and redirect mapping from the old site alongside building the new one, which is why it sits at the top of the range and is built to grow with you instead of boxing you in.
Get a fixed quote for your redesign.
A calculator gives you a range. Tell us what you're building - project type, scope, budget, and timeline - in a short guided brief, and we'll come back with a fixed, itemized quote and a plan. No obligation, no sales call required.
Common questions
It depends on how deep the redesign goes. A visual refresh - the same site structure with a new look - typically runs $2,000 to $8,000. A full redesign, where the design and the build are both redone, lands between $8,000 and $30,000. A replatform - moving to a new CMS or stack while you redesign - usually starts around $15,000 and climbs past $50,000 on larger sites. These are typical US studio ranges, not a quote.
A refresh keeps the existing structure, pages, and code, and updates the look - new colors, typography, imagery, and styling - so it is faster and cheaper. A full redesign rethinks the design from scratch and rebuilds the site on top of it, which means new templates, new layouts, and often new functionality. If the bones of the current site are fine and it just looks dated, refresh. If the structure itself is the problem, you want a full redesign.
It can if it is done carelessly, but a well-run redesign preserves your rankings. The key is SEO migration: mapping every old URL to its new one with 301 redirects, keeping your important content and page titles, and updating the sitemap. When redirects are handled properly, search engines pass the existing authority to the new pages and rankings hold. Skipping that step is the single most common way a redesign loses traffic.
Often, but not always. A visual refresh is usually the cheapest option because it reuses the existing structure and code. A full redesign costs about the same as a comparable new build, since you are redoing the design and the front end either way. A replatform can cost more than a fresh build because you carry the extra work of migrating content and redirects from the old site on top of building the new one.
The biggest lever is scope - whether it is a refresh, a full redesign, or a replatform. After that, the number of unique page templates, how custom the new design is versus a template, how much content has to be migrated, whether you add new functionality during the redesign, the SEO migration and redirect work needed to protect rankings, and any brand or identity work all move the figure up or down.
No - the ranges here are ballparks to help you set a realistic budget. Your actual price depends on your current site, the scope you choose, and what you want to change. The fastest way to a real number is to start a short brief: tell us about your existing site and where you want it to go, and we will come back with a fixed quote.