Custom web software development, shipped and run for you
We design, build, ship, and operate custom web applications and SaaS platforms under our own brand. The same engineering behind our own web products - pointed at the product you need to launch.
From an internal tool to a SaaS platform you sell
Custom web application development covers a wide range - here is what the work looks like, all built and operated under our brand.
- SaaS platforms
- Multi-tenant products with accounts, billing, and roles - the kind of subscription web app we build and run for ourselves.
- Customer portals
- Secure self-service for your customers - accounts, documents, requests, and status, wired to the systems you already run.
- Dashboards & analytics
- Operational and reporting dashboards that turn your data into something a team can read, filter, and act on.
- Marketplaces
- Two-sided platforms with listings, search, payments, and the matching logic that connects supply and demand.
- Internal tools
- Admin panels, back-office apps, and workflow tools that replace the spreadsheets and manual steps your team works around.
- APIs & integrations
- The APIs, webhooks, and third-party integrations that connect your web app to payments, CRMs, and the rest of your stack.
Pick a type, add the features, see the band
A transparent ballpark for what a custom web build runs - choose the app type and toggle the features you need. It is a legible range, not a quote, and it hands straight off to the brief.
Rough build estimate
$30,000-$46,000
SaaS platform · 13-18 weeks
In scope
Auth & accounts · Admin back-office
A transparent ballpark using typical US studio ranges - not a quote. Your real number depends on exact scope, integrations, and design.
Signs you need a custom web app
- You've outgrown the no-code tool or spreadsheet your process lives in
- Off-the-shelf SaaS almost fits, but not the part that makes you money
- You need a real multi-tenant product to sell, not an internal hack
- Your data is locked in tools that don't talk to each other
- You want to own the codebase and the roadmap, not rent someone's platform
- A web app is the product - and it has to look and feel like one
Design, build, ship, then operate
Shape the scope
We turn your goal into a concrete spec - the screens, the data model, and the one thing the app must do well - so the build has a target.
Design & prototype
A clickable design of the real flows, so you judge the product before the expensive part - building it - begins.
Build & ship
We design, build, and deploy the app under our brand - frontend, backend, auth, payments, and integrations - to production, not a demo.
Operate & evolve
Monitoring, fixes, and the next round of features. We run what we ship, so the product gets better with use.
We ship web products - our own, every day
We don't build web apps from a slide deck. These are web and SaaS products we designed, built, and run ourselves - the same engineering we bring to yours.
Common questions
- How much does a custom web app cost?
- It depends on scope. A focused internal tool or a single-purpose dashboard is a small, fixed engagement; a full multi-tenant SaaS platform with billing, integrations, and an admin back-office costs more. We scope a fixed, itemized quote up front - and you can get a transparent ballpark in a minute using our web app development cost calculator before you talk to us.
- What stack do you use?
- We build modern web apps on a TypeScript-first stack - React and Next.js on the frontend, Node or other proven backends, PostgreSQL, and the cloud infrastructure to run it - the same stack our own SaaS products run on. We pick the tools that fit your product and your team, not a fixed template, and we hand over a codebase you own.
- Can you build a SaaS or multi-tenant app?
- Yes - it is our home turf. We build and operate our own multi-tenant SaaS products, so accounts, roles, per-tenant data isolation, subscription billing, and an admin back-office are things we ship routinely rather than figure out for the first time on your project.
- Can you take over an existing web app?
- Yes. We can take over an existing codebase - inherit it, stabilise it, and keep building - or rebuild the parts that are holding you back. We start by reviewing what you have, then propose the smallest path to where you want the product to be.
- Do you operate the app after launch?
- Yes. We design, build, ship, and operate - launching is the start, not the end. We run monitoring, handle fixes, and ship new features on an ongoing basis, the same way we run our own products. You can also take the codebase in-house at any point; you own it.
Want a number first? Try the web app development cost calculator or the website cost calculator.
Got a web app to build?
Tell us what the product needs to do - we'll shape the scope and come back with a fixed, itemized plan.